Sobha Realty has launched The Mirage, a new residential tower inside Sobha Central, its flagship mixed-use community on Sheikh Zayed Road.

The launch follows record sales of AED 3.5 billion earlier this year, with over 1,500 units sold in previous phases.

This milestone highlights strong demand for premium homes in Dubai’s central real estate market.

The Mirage will feature 677 residences, each designed with Sobha Realty’s signature precision and quality.

Located at the corner of Sobha Central, the tower offers clear views of the Dubai skyline and direct access to the city’s main arteries.

About Sobha Central

Sobha Central is one of Dubai’s most ambitious mixed-use developments.

It spans over one million square feet, combining luxury homes, workspaces, and retail zones in a single connected environment.

The project brings together convenience, design, and comfort in a central urban setting.

The master plan includes:

• 250,000 sq. ft. of landscaped open space for recreation and greenery.
• 175,000 sq. ft. of premium office space.
• 160,000 sq. ft. of retail, dining, and entertainment options, including a dedicated shopping mall.

Two private access lanes link Sobha Central directly to Sheikh Zayed Road, reducing travel time and improving connectivity to Dubai’s key districts such as Downtown, Business Bay, and Dubai Marina.

The Mirage: Designed for Modern Living

The Mirage at Sobha Central is designed for today’s urban resident—people who seek space, convenience, and a sense of belonging.

Every home reflects Sobha Realty’s attention to proportion, light, and finish.

The tower offers a range of layouts, appealing to both end-users and investors.

Residents will have access to on-site leisure zones, fitness facilities, landscaped gardens, and community lounges.

The design focuses on efficiency and aesthetic balance, combining natural tones, high ceilings, and functional layouts.

Each apartment is planned to provide privacy and comfort while keeping residents connected to the pulse of the city.

Location Advantage

The Mirage enjoys a strategic location on Sheikh Zayed Road, one of Dubai’s most connected corridors.

This area links the city’s financial, leisure, and residential hubs within minutes.

It also connects easily to Dubai International Airport and Al Maktoum International Airport.

Key locations nearby include:

• Downtown Dubai: about 10 minutes by car.
• Business Bay: 8 minutes.
• Dubai Marina: 15 minutes.
• Jumeirah Beach: 12 minutes.
• Mall of the Emirates: 10 minutes.

The central positioning gives The Mirage both residential and investment appeal.

It is one of the few luxury communities offering this level of access and integrated facilities in the Sheikh Zayed Road corridor.

Investment Opportunity

Sobha Realty has already achieved AED 3.5 billion in sales from Sobha Central, a clear signal of market confidence.

With The Mirage now open for sale, investors can expect a strong continuation of that trend.

Why investors are paying attention:

1. Prime central location: Sheikh Zayed Road remains one of Dubai’s most sought-after addresses.
2. High rental demand: The mix of business, leisure, and residential access makes Sobha Central attractive to corporate tenants and professionals.
3. Reputation of developer: Sobha Realty has a consistent delivery record and global buyer base.
4. Quality of build: Every unit carries the brand’s precision-based design and quality materials.
5. Capital appreciation: As Dubai expands toward the south, central locations such as this are expected to hold long-term value.

Recent market data shows that luxury apartments in central Dubai continue to experience strong price growth and low vacancy rates.

This gives investors both capital gain and rental yield opportunities.

Global Demand

Sobha Central has already drawn significant international attention.

Buyers from India make up around 26% of total sales, followed by Europeans at 15%, and buyers from the United States at 8%.

This global mix reflects Dubai’s growing appeal as a long-term investment and lifestyle hub.

International investors are attracted to Sobha Central’s freehold ownership, secure investment framework, and clear developer credibility.

The steady demand from overseas markets indicates confidence in both the project and Dubai’s property sector.

Lifestyle and Community

Sobha Central is not just a collection of buildings—it is a self-contained city block with every essential within walking distance.

Residents enjoy landscaped parks, open-air plazas, boutique retail, and dining options without leaving the community.

The integrated mall brings convenience to daily living, while the open spaces encourage social interaction and outdoor activity.

The community layout focuses on walkability and balance.

Wide pedestrian zones, shaded seating areas, and greenery improve comfort in all seasons.

The presence of workspaces, shops, and leisure areas within the same complex reduces commuting and supports a healthier lifestyle.

For families, the project provides security, accessibility, and quality of design.

For professionals, it offers proximity to offices and transport links.

Sustainability and Design Vision

Sobha Realty continues to build with sustainability in mind.

The Mirage incorporates energy-efficient systems, water-saving fittings, and sustainable materials.

The developer uses high-grade construction practices that align with Dubai’s green building standards.

The wider Sobha Central plan aims to create a long-lasting community that minimizes environmental impact while maintaining comfort and quality.

Future Potential

Sobha Central’s central position and mixed-use planning make it a long-term growth asset.

As Dubai continues to expand, well-connected freehold communities along Sheikh Zayed Road are expected to see strong price stability and appreciation.

The addition of The Mirage strengthens the overall offering of Sobha Central.

With 677 new residences, the development will attract a mix of end-users and investors seeking central, high-quality real estate.

Over time, the value of such integrated communities tends to rise faster than standalone projects.

The combination of residential, retail, and business space creates a steady demand cycle, benefiting both resale and rental investors.

Analysts forecast sustained demand for branded, well-built residences close to Dubai’s core business districts.

Given Sobha Realty’s consistent delivery record and attention to detail, The Mirage is positioned to perform strongly in both occupancy and appreciation metrics.

Summary

The Mirage at Sobha Central is a new phase of growth for Sobha Realty and for Dubai’s luxury residential market.

With its strategic location, solid design and proven developer record, it offers a practical choice for those seeking value and long-term security.

• Developer: Sobha Realty
• Project: The Mirage at Sobha Central
• Units: 677 apartments
• Sales milestone: AED 3.5 billion (over 1,500 units sold earlier)
• Location: Sheikh Zayed Road, Dubai
• Access: Direct connection to major roads and nearby landmarks

Sobha Central represents a future-ready investment—where design, function, and location meet in balance.

For buyers looking for central luxury with long-term value, The Mirage stands out as a strong opportunity.