Dubai’s Off-Plan residential market has reached a stage where buyers make careful choices. Size and price still matter, but they no longer lead the decision. Today, buyers track brand credibility, proven locations, rental strength, and resale clarity. In this shift, Binghatti Developers has built a visible presence across Dubai’s real estate landscape.

During 2025, Binghatti played an active role in shaping off-plan activity. The developer launched and progressed multiple projects in Downtown Dubai, Meydan, Jumeirah Village Circle, and Al Jaddaf. These areas also ranked among the city’s most traded residential zones. Binghatti’s focus on branded partnerships and clear design identity helped its projects gain attention in a crowded market and supported faster buyer response compared to standard stock.

This section reviews 4 projects and explains their relevance to investors and end-users. New projects by Binghatti demonstrate how the developer has impacted Dubai’s changing property market, driving growth based on demand patterns, buyer confidence, and location.

Mercedes-Benz Places by Binghatti – Downtown Dubai

Mercedes-Benz Places by Binghatti is located in one of the most valuable zones in the city. Downtown Dubai remains the strongest address for rental demand and resale liquidity. In 2025, average apartment prices in Downtown rose by around 8 to 10 percent year on year, while prime units near Burj Khalifa continued to record some of the highest rental rates in Dubai.

This project brings branded living into the core of the city. The Mercedes-Benz partnership adds global recognition and design credibility. For international buyers, branded residences reduce risk. They are easier to rent, easier to resell, and easier to position in premium rental markets.

Downtown Dubai benefits from constant demand drivers. Tourism, corporate offices, short-stay rentals, and high-income tenants keep vacancy rates low. Gross rental yields for well-located branded apartments in Downtown ranged between 5.5% and 6.5% in 2025, even at higher capital values.

For investors, Mercedes-Benz Places by Binghatti offers three clear advantages. Central location, global brand pull, and limited supply of new branded stock in Downtown.

Binghatti Maybach – Meydan

Binghatti Maybach is one of the most talked-about luxury launches in Meydan. This project reflects Binghatti’s move into ultra-premium branded living outside the traditional coastal zones.

Meydan has gained strong momentum over the past two years. In 2025, transaction volumes in Meydan increased by over 20 percent compared to 2024, driven by new infrastructure, better road access, and proximity to Downtown Dubai. Prices are still lower than Downtown, which leaves room for growth.

Maybach branding places this project in a rare category. Ultra-luxury branded towers in Meydan off-plan remain limited. This creates scarcity, which supports price appreciation over time.

Rental demand in Meydan is also changing. Executive tenants and business owners now view Meydan as a quieter alternative to Downtown, without losing connectivity. Average rental yields in Meydan apartments ranged between 6% and 7% in 2025, with premium units achieving higher rents due to limited supply.

For long-term investors, Binghatti Maybach benefits from early entry pricing in a district that is still developing its luxury identity.

Binghatti Etherea – Jumeirah Village Circle

Binghatti Etherea is located in Jumeirah Village Circle, one of Dubai’s most active rental markets. JVC continues to attract tenants due to its central access, mid-range pricing, and growing retail and school infrastructure.

In 2025, JVC recorded one of the highest transaction counts in Dubai. Off-plan Apartments sales crossed record levels as investors focused on yield-driven locations. Average gross rental yields in JVC ranged from 7 to 8.5 percent, among the highest for freehold apartments in the city.

Binghatti Etherea targets this demand with efficient layouts and strong design identity. While not branded in the same way as Maybach or Mercedes-Benz Places, the tower benefits from Binghatti’s recognisable architecture and consistent delivery record.

For investors seeking cash flow rather than brand-driven appreciation, JVC remains a strong option. Entry prices are lower. Tenant turnover is high. Vacancy periods stay short when units are priced correctly.

Binghatti Moonlight – Al Jaddaf

Binghatti Moonlight reflects the growing appeal of Al Jaddaf as an investment zone. Once overlooked, Al Jaddaf has gained attention due to its proximity to Dubai Healthcare City, Downtown Dubai, and Dubai Creek.

In 2025, Al Jaddaf apartment prices increased by around 6 to 8 percent, while rental demand remained stable across both long-term and short-term segments. Hotels, medical staff housing, and serviced apartments drive consistent occupancy in this area.

Binghatti Moonlight fits well into this profile. The project targets residents who value access and practicality. For investors, Al Jaddaf offers a balance between affordability and central access.

Rental yields in Al Jaddaf averaged between 6.5 and 7.5 percent in 2025, depending on unit size and furnishing level. This makes it suitable for investors seeking steady income with moderate capital growth.

Why Binghatti stands out as a developer

Binghatti Developers closed 2025 as one of Dubai’s most active private developers by volume. The company recorded thousands of unit sales across multiple districts and continued to deliver projects at a steady pace.

Key data points from 2025 support this position:

• High off-plan absorption rates across launches
• Strong resale demand for completed Binghatti towers
• Growing share of branded and design-led projects
• Consistent handover timelines compared to market averages

Binghatti’s strategy is clear. Focus on recognisable architecture, strong branding, and locations with proven demand. This reduces risk for buyers and improves long-term asset performance.

For international investors, developer reliability matters as much as location. Binghatti has built a visible track record across mid-range and premium segments.

Location-wise investment outlook

New Projects in Downtown Dubai

Stable capital growth. High entry price. Strong rental demand year round. Low vacancy. Best suited for capital preservation and premium rentals.

New Project in Meydan

Growth-led district. Still in price discovery phase. Strong upside as luxury supply increases. Suitable for investors with a medium to long holding period.

New Projects in Jumeirah Village Circle

Yield-driven market. High transaction volume. Strong tenant demand. Ideal for income-focused investors.

New Projects in Al Jaddaf

Balanced profile. Central access with moderate pricing. Growing demand from professionals and short-stay tenants.

Final view

According to 2025 market transaction trends, Binghatti recorded one of the highest off-plan transaction volumes among private developers. It is strong absorption of branded residences and mid-rise towers. That supported by sustained buyer demand from international investors and end users.

Binghatti’s current portfolio reflects where Dubai’s Off-plan market is heading. Branded living in prime zones. Design-led towers in growth districts. Yield-focused projects in high-demand communities.

Mercedes-Benz Places by Binghatti anchors the developer in Downtown Dubai’s premium segment. Binghatti Maybach positions Meydan as a future luxury hub. Etherea in JVC supports income-focused strategies. Moonlight in Al Jaddaf adds balance through central access and steady demand.

For investors and buyers in 2026, these projects offer different entry points but share one common factor. They sit within districts backed by data, demand, and long-term planning.

That combination is what turns property purchases into durable assets rather than short-term trades.