Dubai’s branded residences segment reached USD 21.36 billion (AED 79.1 billion) in transaction value in 2025, as demand strengthened for premium housing backed by top brands.

The city ended the year with 51,692 units in operation and under construction across 166 projects. Trophy transactions — deals above AED 100 million — doubled, highlighting robust interest at the ultra-luxury end.

Global investors and high-net-worth buyers shaped activity, while average prices rose to USD 1,028 per sq ft.

 2025 snapshot – numbers that matter

All figures from 2025 market reporting.

This scale makes Dubai one of the world’s largest branded residence markets by value and inventory.

How 2025 shaped up – drivers of demand

Dubai’s branded residence performance in 2025 reflected solid uptake and broad buyer interest. Key factors included:

International buyer flow: Dubai remained a magnet for global buyers seeking prestige property and lifestyle choice.

High-end ticket growth: Trophy deals above AED 100 million doubled compared to the prior year, showing confidence at the ultra-luxury level.

Off-plan momentum: A large share of transactions came from off-plan purchases as buyers secured units early.

Developer activity: New launches added fresh inventory, supporting expanded choice across price tiers.

These combined to lift the value and volume of branded residence sales.

Price trends and structure

Average achieved price in 2025 rose to USD 1,028 per sq ft.

This price level reflects how branded units command a premium over many non-branded alternatives. Branded homes often trade at higher values due to strong location, quality, and services attached.

Demand in ultra-prime segments — waterfront and city-centre locations — supported the price floor and drove headline averages.

Leading areas for branded residences in Dubai

Dubai’s branded residences market has grown into one of the largest in the world. Supply and demand are not spread evenly across the city. Activity is concentrated in a few high-confidence districts where pricing clarity, resale depth, and global buyer interest remain strong.

Among these, Downtown Dubai, Business Bay, and Dubai Marina continue to lead. These locations attract branded developers due to proven absorption and attract buyers due to visibility and long-term relevance.

Downtown Dubai

Downtown Dubai is one of the earliest and most established branded residence clusters in the city. It benefits from central positioning, direct access to landmark destinations, and limited availability of new land.

Branded residences in this area command some of the highest prices in Dubai. Buyers here are typically focused on long-term capital value, scarcity, and prestige rather than entry cost.

Key branded projects include Armani Residences, integrated within Burj Khalifa, and The St. Regis Residences Downtown, which appeals to high-income end buyers seeking a core city address.

At the ultra-luxury end, Burj Binghatti Jacob & Co Residences represents one of the most ambitious branded residential towers globally. Its positioning targets a very narrow buyer segment focused on exclusivity, scale, and brand value.

Downtown remains a premium market where transaction volumes are lower than other districts, but price points and asset value remain among the strongest.

Business Bay

Business Bay has emerged as the most active district for branded residences in Dubai. Its proximity to Downtown, combined with larger development plots and ongoing regeneration, has allowed more branded launches here than in any other central zone.

One of the earliest large-scale branded developments in the area is DAMAC Towers by Paramount. This project played a key role in repositioning Business Bay from a primarily commercial district into a mixed-use residential destination. It continues to record steady resale and rental demand due to scale and location.

At the ultra-luxury end, Bugatti Residences by Binghatti has pushed district pricing to new levels. The project targets buyers focused on rarity, design identity, and long-term asset holding. Transaction sizes here are well above the Business Bay average.

Another major launch is Mercedes‑Benz Places by Binghatti. This project appeals to buyers seeking strong brand association with a central address, while still offering wider price bands than Downtown Dubai.

Explore More Read:- https://topultraluxury.com/binghattis-branded-and-signature-residences/

Business Bay stands out for both transaction volume and launch frequency. Unlike Downtown, where supply is constrained, Business Bay continues to absorb new branded towers without weakening buyer demand. This makes it attractive to investors focused on liquidity and to high-income end buyers seeking modern stock at a central location.

Dubai Marina

Dubai Marina remains one of the most internationally recognised residential districts in the city. Its waterfront setting, strong rental demand, and lifestyle-driven appeal support branded residence activity.

Branded projects such as Six Senses Residences Dubai Marina highlight the district’s focus on wellness-led living, while developments like Ciel Tower Hotel & Residences strengthen the link between hospitality and residential demand.

Buyers in Dubai Marina often prioritise rental income, global tenant demand, and occupancy strength over trophy positioning. This makes Marina branded units popular with international investors and lifestyle-focused buyers.

Why these districts continue to lead the branded market

Downtown Dubai, Business Bay, and Dubai Marina remain the core pillars of Dubai’s branded residences market. Each serves a different buyer profile, yet all share strong fundamentals.

For developers, these districts reduce launch risk and support pricing confidence.
For buyers, they offer clearer benchmarks, stronger resale visibility, and long-term relevance.

As branded residences continue to expand across Dubai, these three locations are likely to remain the reference points for pricing, demand, and market direction.

Buyer profile and behaviour

Branded residence buyers in Dubai are diverse:

Investors: Seek asset growth and the security of a branded property in a deep global market.

International buyers: Attracted by Dubai’s open market, tax-free environment, and connectivity to key regions.

Lifestyle seekers: Buyers value design, quality, and expected service standards that come with well-known brand names.

This mix helped maintain strong demand even as prices rose.

What this means for investors

For people considering Dubai branded residences, there are clear takeaways:

• Value in depth: The strong transaction value and rising prices show sustained buyer interest.
• Location matters: Core districts outperform others in demand and liquidity.
• Long-term view: Branded homes often hold price premiums over time compared to non-branded stock.

In short, Dubai remains a compelling option for those focused on asset value and liquidity.