Dubai’s real estate market ended 2025 on a strong note. Demand stayed high across luxury, lifestyle, and family focused communities. One developer stood clearly at the top. DAMAC Properties closed the year with AED 36 billion in sales, ranking No.1 among Dubai’s private real estate developers.

This result was not driven by one project or one buyer group. It reflected a wider shift in Dubai. Buyers now seek scale, planning, and long term value. DAMAC’s portfolio matched that demand at the right time.

As 2026 begins, the company signals a clear shift in direction. Under the leadership of Amira Sajwani, DAMAC is moving into a phase focused on higher quality standards, family driven communities, landmark projects, and global partnerships.

This page breaks down the numbers, the projects, and what buyers should expect next.

DAMAC’s 2025 performance in numbers

DAMAC reported AED 36 billion in total property sales for 2025. In US dollar terms, this equals roughly USD 9.8 billion. This performance placed the company at the top of Dubai’s private developer rankings for the year.

One of the strongest signals came from launch day activity. Damac Islands 2 recorded around AED 11 billion in sales within five hours. That pace reflects both strong buyer confidence and effective product positioning.

These results show three clear trends. First, demand for large scale lifestyle communities remains strong. Second, buyers respond quickly to well planned launches. Third, delivery capacity at scale has become a major differentiator.

Why DAMAC’s growth matters in 2026?

Sales figures alone do not explain future strength. The source of demand matters more.

DAMAC’s 2025 buyers came from local end users, regional investors, and international purchasers. This mix reduced dependence on short term speculation. It also supported steady absorption across projects.

The scale of DAMAC’s launches allowed buyers to choose between villas, townhouses, and branded residences within one developer ecosystem. For many international buyers, that consistency lowers risk.

As Dubai’s population grows and family relocation increases, developers with large planned communities gain an advantage. DAMAC enters 2026 aligned with this shift.

Key projects shaping DAMAC’s current portfolio

Damac Islands 2

Damac Islands 2 New projects became one of the most talked about launches of 2025. The project focuses on themed island living, water features, and resort style planning. Strong early sales show buyer appetite for lifestyle led communities at scale.

The success of this launch reinforced DAMAC’s strength in executing large developments quickly while maintaining demand.

Chelsea Residences by DAMAC

Chelsea Residences reflects DAMAC’s continued focus on global brand partnerships. Branded homes appeal strongly to international buyers who value familiarity and design identity. This project adds depth to DAMAC’s luxury residential offering.

Large lifestyle communities

Across its portfolio, DAMAC continues to focus on master planned developments rather than isolated buildings. This approach supports daily living with internal amenities, retail access, and shared spaces. It also supports long term resale value.

Leadership direction under Amira Sajwani

Entering 2026, DAMAC’s leadership signals a clear shift in focus. Managing Director Amira Sajwani described the current phase as the beginning of a new era for the company.

The emphasis now sits on four areas. Higher build quality across new projects. Family oriented planning with better community design. Landmark developments that shape districts rather than fill plots. Global partnerships that add long term brand value.

For buyers, leadership clarity matters. It shapes how projects are planned, delivered, and supported after handover.

Innovation and global positioning

DAMAC has also moved toward new ownership models and global exposure. The company announced initiatives linked to digital asset infrastructure and tokenisation exploration. While still early, this signals alignment with Dubai’s wider push toward innovation in property ownership.

For international investors, this matters less for short term returns and more for future liquidity and access.

What DAMAC’s results signal about Dubai real estate

DAMAC’s 2025 performance reflects broader market conditions. Dubai continues to attract residents, business owners, and global capital. Demand now favours communities that support long term living rather than short stay use.

Large scale developments absorb this demand better than fragmented projects. Developers with land banks, funding access, and delivery records stand out.

DAMAC’s results suggest that Dubai’s ultra luxury property segment remains active, though buyers are now more selective. Quality, planning, and brand trust influence decisions more than price alone.

Buyer guidance for 2026

End users

If your goal is long term living, focus on DAMAC’s large lifestyle communities. Look at access to schools, internal amenities, and future phases. These factors matter more than launch incentives.

Investors

Strong launch sales show demand, but timing matters. Early phase entry offers better price positioning. Review payment plans and handover timelines carefully.

International buyers

DAMAC’s scale and ranking reduce delivery risk. Focus on projects with global brand links or unique planning themes, as these hold attention across cycles.

Key questions buyers ask

How much did DAMAC sell in 2025?
AED 36 billion across Dubai and other markets.

Which project drove the strongest launch sales?
Damac Islands 2 recorded around AED 11 billion within hours of launch.

Who leads DAMAC’s current strategy?
Managing Director Amira Sajwani oversees sales, brand direction, and new project strategy.

Is DAMAC suitable for long term buyers?
Yes. Many projects focus on community planning and family living rather than short term rental use.

DAMAC Properties enters 2026 from a position of clear strength. Record sales, top ranking status, and strong launch demand reflect deep market confidence. The company’s shift toward quality, family focused planning, and landmark developments aligns with how Dubai itself is evolving.

For buyers, DAMAC offers scale, variety, and delivery capacity. The key is matching the right project to the right goal. In a market that now rewards planning and patience, DAMAC’s approach fits the moment.